I admit it; I buy produce at Trader Joe’s. Lots of it! I know it comes from Mexico and California and anywhere but here and the blueberries don’t even taste like blueberries, but I buy it because it’s there and it’s familiar and it’s cheap. And that’s precisely the consumer habit Zack Wyatt hopes to disrupt with Carolina Farm Trust, an early-stage organization aimed at protecting the farmland that feeds us here at home.
Every year North Carolina loses 100,000 acres of land to urban and suburban development making it harder and harder for existing farmers to expand their operations or for new entrepreneurial farmers to enter the business. Zack’s plan is for Carolina Farm Trust to buy up available land before developers do and then lease it back to farmers at reasonable rates.